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Business Communication BBA 1st Semester NEP LU Notes

UNIT I

Introduction to business communication

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Characteristics of effective organizational communication

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Basic forms of communication

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Process of communication

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Barriers to Communication

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Principles of effective business communication

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UNIT II

Oral communication:

Purpose

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Advantages & Disadvantages

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Principles of Oral Communication

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Effective Listening

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Non-verbal Communication

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Written communication:

Purpose

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Advantages & Disadvantages

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Principles of Written Communication

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Effective writing techniques

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Employment Communication:

Application letter and Resume writing

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UNIT III

Conduct of meeting:

Agenda

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Notice

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Notes

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Minutes

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Office memorandum

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Office orders

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Press release

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Business Letter Writing:

Need

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Functions and kinds

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Layout and types

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Report Writing:

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Problems

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Organization and techniques

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(Practicals/Projects)

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UNIT IV

Corporate Communication:

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Scope

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Components

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Corporate communication and Public relations

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Role of Social Media in Communication

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Role of Technology in Communication (ICTs)

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Business Etiquettes

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