LU Lucknow University bba notes free study material pdf download

Communication is neither the transmission of a message nor the message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. Communication is the essence of management. The basic functions of management (Planning, Organizing, Staffing, Directing and Controlling) cannot be performed well without effective communication. Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc.  But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication. Effective business communication helps in building goodwill of an organization. Business Communication can be of two types: (i) Oral Communic...

UNIT I Introduction to business communication View Characteristics of effective organizational communication View Basic forms of communication View Process of communication View Barriers to Communication View Principles of effective business communication View UNIT II Oral communication: Purpose View Advantages & Disadvantages View Principles of Oral Communication View Effective Listening View Non-verbal Communication View Written communication: Purpose View Advantages & Disadvantages View Principles of Written Communication View Effective writing techniques View Employment Communication: Application letter and Resume writing View UNIT III Conduct of meeting: Agenda View Notice View Notes View Minutes View Office memorandum View Office orders View Press release View Business Letter Writing: Need View Functions and kinds View Layout and types View Report Writing: view Problems View Organization and techniques View (Practicals/Projects) View UNIT IV Corporate Communication: view ...